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Let’s all go to the movies! National Cinema Day encourages Americans to head to the theater for discounted movies on August 27, 2023.

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National Cinema Day celebrates the power of movies to bring us together, with all movies, all formats, all showtimes, all day for no more than $4 at participating theaters.

The Cinema Foundation today announced the return of National Cinema Day, coming to a theater near you this Sunday, August 27th.

Building on the unprecedented success of last year’s inaugural National Cinema Day, the Cinema Foundation is calling on film fans across the country to gather for a national day to celebrate the magic of the movies on the big screen. The second annual National Cinema Day celebrates the power of movies to bring us all together, and discounted admissions for all movies at participating U.S. theaters in all formats (including Premium Large Format screens) will be no more than $4.

To buy tickets or see a list of participating theaters, visit NationalCinemaDay.org or your local movie theater’s website or app.  

Held at more than 3,000 participating locations with more than 30,000 screens across the country, the one-day event will feature the hottest new titles, independent films and summer blockbusters, and exclusive new content that can only be seen in theaters.

“Movies have the power to bring us together to share in the joy, the thrill, and the magic of a great story told on the big screen,” says Michael O’Leary, President & CEO of the National Association of Theatre Owners.  “National Cinema Day is a celebration of movie fandom and of the uniting role that movie theaters play in our communities.”

After last year’s National Cinema Day, in a Fandango consumer survey of more than 2,000 U.S. ticket buyers, participants noted the top five reasons they would likely buy tickets for the next National Cinema Day, including affordable pricing, ability to see a specific movie they’ve wanted to see, time with loved ones, being a big fan of a particular movie franchise, and a fun way to enjoy some relaxing and air-conditioned fun this squelching summer.

On August 27th, dozens of movies in all formats at all participating theaters will be no more than $4, including new films opening this weekend.

This is a great time to catch a new release like Gran Turismo: Based on a True Story, Golda, The Hill, Retribution, or Bottoms.

There are also a ton of current box office hits still waiting to be experienced on the big screen, including several films you’ll hate yourself if you don’t see them the way the filmmakers intended — large, immersive, and in glorious high-quality surround sound. This is your invitation to go see the films you may have missed or the ones you’re dying to revisit, like Barbie, Blue Bettle, Oppenheimer, Teenage Mutant Ninja Turtles: Mutant Mayhem, The Super Mario Bros. Movie, and Disney’s The Little Mermaid Sing-Along.

You can also catch a made-for-the-theater re-release like Jurassic Park (3D) and Oldboy.

Horror/thriller fans can catch the survival thriller The Dive, releasing this weekend, The Meg 2, The Last Voyage of the Demeter, Haunted Mansion, and the year’s most-buzzed-about indie horror film Talk to Me

Support cinema and join friends, families, and communities of moviegoers at a theater near you.

The Cinema Foundation is a donor-supported 501(c)(3) charitable non-profit dedicated to promoting the essential cinema exhibition industry by developing future diverse workforces and growing moviegoing communities through research, education, and philanthropy.

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