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Grimoire Tea

The Wickedly Talented Ladies of Macabre Merch: Six Questions for the Beauty and Brains Behind the Killer Shop, Grimoire Tea

Grimoire Tea is one of my more recent discoveries, and I’m completely obsessed! specializes in making delicious loose leaf tea blends that have a fun fandom theme. I’m an avid tea drinker, and I’ve never had tea this good. The first thing I noticed was just how pretty the packaging was. With a beautifully designed label and a signature wax dipped bottle, these tea bottles look great on display. Made with a wonderful variety of all natural and organic ingredients, each blend is a unique experience that truly feels indulgent. And the taste is to die for! I’m so thrilled I found Samantha and her amazing shop.

1. What was the inspiration for starting your own business and how did you get started?

My husband and I are both tea drinkers, and we were sick of buying the same blends over and over. We decided to buy our own ingredients and come up with our own blends…and it kind of took off from there. We both are into many fandoms, so we knew we wanted to go in that direction. My husband is also a graphic designer, so we knew we could pull off the branding too!

2. When and how did you fall in love with horror?

I have always loved all things dark since I was in middle school. While I’m not SUPER into horror movies, I love the characters!

3. Where does inspiration for your products come from? What is your creative process like?

If you know my shop, you know I am into Harry Potter, Disney and gaming — so a lot of it comes from there. But I also feed off my customers and really see what types of fandoms they’re into. My creative process is a bit chaotic but simple. I usually buy random ingredients and bases (black, green, white teas) and just experiment with what works and what doesn’t. Sometimes a blend comes together in a day, sometimes a few weeks!

4. What’s the best part about running your own business, and what’s the hardest part?

I get to work at home and be with my daughter. She is my number one, and to be able to be here with her everyday is amazing. Hardest part is saying no. I try to please everyone, and I just can’t. And I feel awful when I have to turn an order or certain opportunities down.

5. Tell me why you think it’s important for people to support small business? Is it especially important for people to support female-owned business (if so, why)?

I think small business owners are a group of insanely hard workers, whose creations should never go unnoticed. Why buy a pin, necklace, painting, tea, whatever from a big corporation when I can support someone who puts in all the blood, sweat tears and endless hours themselves. Shopping small means so much more to the shop owner than people realize.

We live in a society where, at the moment, women seem really under-valued. We should be lifting women up, not putting them down.

6. How can people follow/interact with you on social and purchase your products? And is there anything else you’d like to add or promote?

I am very active on my Instagram page @grimoiretea. It’s where most of my shop action goes down! You can purchase products at or contact my shop for custom orders!

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